Auckland, New Zealand – March 23, 2024 – Creality, a pioneer in the field of 3D printing technology, proudly announces the successful conclusion of its ShareFest event in Auckland, New Zealand. This marks a pivotal moment in the journey of Creality’s global outreach, engaging users and enthusiasts in an immersive experience aimed at fostering creativity and innovation.
Creality’s ShareFest has been a resounding global success in 2023 with notable stops in China, the USA, France, and Australia. Following the start with a Colombia event and the opening of Creality Store New Zealand site just one week ago, now, Auckland, New Zealand, emerges as a significant hub for the second leg of this global event in 2024, continuing the essence of ShareFest and further solidifying Creality’s presence in the region.
The event, aptly themed "Imagine It, Make It," was held in collaboration with Creality’s local partner PB Tech at the PBTECH PENROSE in Auckland. From its inception, ShareFest New Zealand garnered enthusiastic responses from 3D printing enthusiasts and professionals, including design studio workers, CAD designers, architecture academics, and users spanning various age groups. The event later saw wide coverage by local media.
Creality’s Rebranding Recapped
Kicking off the very event, Diana, Creality’s Overseas Marketing Manager, delivered an insightful presentation on Creality’s brand evolution, highlighting the core message of the brand renewal, “Creality underwent a strategic brand renewal in response to 3D printing industry shifts.” Through extensive dialogue with stakeholders, the brand aimed to address emerging challenges and elevate its value proposition. “The new logo symbolizes sustainability, proficiency, and community engagement, aligning with the core values of ‘usable, smart, affordable, versatile, enjoyable’, shortened as ‘USAVE’.” Diana explains, “With the new slogan ‘Imagine It, Make It,’ Creality encourages users to unleash their creativity. This rebranding reflects our commitment to global leadership in consumer-level 3D printing.”
Product Unveiling and Hands-on Experience
Attendees were treated to an exclusive showcase of Creality’s latest offerings, including the K1C, Ender-3 V3, UW-03, Falcon2 Pro, Space Pi Filament Dryer Plus, and CR-Scan Ferret Pro. This diverse lineup represented Creality’s answer to a full and fuller 3DP ecosystem and solution, catering to a wide range of users, from those seeking cutting-edge capabilities to those exploring entry-level options. The hands-on experience allowed users to witness the ease of assembly with the Ender-3 V3 SE, an up-to-date beginner’s model, and explore the creative possibilities via gift GIY activities with the Falcon2 Pro DIY engraver.
Community Engagement and Insights
The event featured insightful discussions and sharing sessions, with notable contributions from PB Tech’s Category Manager, Alom Song and Carl Salas, an Architecture Lecturer at Unitec Institute of Technology among various users. Topics ranged from industrial applications of 3D printing to education and small business growth opportunities with 3D printing, scanning and engraving. The engagement underscored Creality’s commitment to fostering a vibrant community of makers and innovators.
Model Contest and Festive Spirit
In keeping with tradition, the event, taking place in an Easterly setting, hosted a model contest infused with the festive atmosphere of Easter. Participants showcased their creations, celebrating the intersection of creativity with 3D printing and engraving technology.
A(nother) Testimony to Creality’s Community Commitment
As the event drew to a close, attendees came together for group photos, capturing the essence of ShareFest New Zealand. Following a joyful dinner party, Creality extended its appreciation to all participants and emphasized its dedication to inspiring creativity and nurturing the global 3D printing community.
In her closing remarks, Diana ZENG, Overseas Marketing Manager at Creality, reiterated Creality’s brand spirit and commitment to expanding the ShareFest series globally: “As ever, we are committed to growing 3D printing ‘glocally’ and helping transform imagination into reality through 3DP. As you may have witnessed just now from my presentation, we rally around our slogan, which happens to be the theme of this event, of ‘Imagine It, Make It’ and we truly, full-heartedly live our values of ‘USAVE’. We are seeing this actually happen right now, from the users that we have here of all ages, genders and from all walks of life and that tries to ‘conjure anything and everything out’, and we expect to continue seeing it later, including for our 10th anniversary just around the corner. We vowed at our Australia event that we’ll carry ShareFest onto New Zealand, and we did it – in hands with our long-time partner PB Tech, and in a very festive atmosphere like this. It’s so special – I want to say, thank you all! In the future, we sincerely invite more users to join us in the journey of exploration and innovation.”
